Crown unveils new logos, look
PRESQUE ISLE — The only northern Maine-based critical care transport team to staff all patient transits with nationally certified EMTs and registered nurses, as well as the largest emergency care services provider in The County, now has a distinct new brand to better distinguish the level of care they provide to area residents.
Photo courtesy of TAMC
TAMC PRESIDENT AND CEO Sylvia Getman, left, applauds as Crown personnel unveil the new Crown Critical Care Transport and Crown Emergency Care logos on the tail of the airplane and ambulance, respectively. Participating in the ceremony were, from left: Matthew Beil, Crown emergency medical technician; Andrew “AJ” Gagnon, critical care and critical transport services manager; Darrell “DJ” Spooner, TAMC transport medicine supervisor; Georgina Schiff, TAMC registered nurse; and Roland Joy, TAMC vice president of patient care and chief nursing officer.
Crown Critical Care Transport and Crown Emergency Care (formerly Crown Ambulance), both services of TAMC, recently unveiled their new names and new look. The reveal comes after a several month-long initiative that included input from focus groups comprised of community members, as well as TAMC employees and members of the TAMC board of trustees.
The logos, which are consistent with the TAMC and EMHS brand, will be placed on new ambulances added to the fleet moving forward. The new Crown Critical Care Transport logo has already been affixed to an airplane owned by Fresh Air, LLC, which is used to transport critically ill patients out of The County. A ground ambulance regularly used to transport patients to larger care facilities downstate will also carry the Crown CCT logo.
A ceremony for the new logo unveiling was held in early October during the TAKE FLIGHT! event at the Northern Maine Regional Airport, where a good number of the Crown Critical Care Transport flights depart. TAMC officials, Crown EMTs, and Fresh Air, LLC owners and pilots were all on hand as the newly logoed tail of the aircraft was revealed.
The ceremony began with the Loring Job Corps Honor Guard posting colors, followed by remarks from TAMC leaders and Crown personnel.
“It’s so important that we take the time to recognize this phenomenal crew of humble people that so often go unheard and unknown,” said Sylvia Getman, president and CEO of TAMC. “The dedicated men and women you see here today commit themselves full-time to handling critical care and critical transport services throughout Aroostook County. It is often right at this airport where patients are transferred to the aircraft you see today. This has allowed our team to save many, many lives.”
While the transition to the new brand seems remarkably seamless, it has actually been over 20 years in the making. Crown first obtained its air ambulance license in 1989. Through a contract with multiple airline carriers, on-call Crown paramedics worked with registered nurses for nearly two decades to provide air ambulance services to critical care patients.
In 2007, TAMC signed an agreement with Bill Belanger of Caribou, owner of Fresh Air, LLC, to dedicate a Cessna 421 to be solely used as an air ambulance through the end of 2012. In 2010, Critical Care Transport (CCT) became a full-time, stand-alone department comprised of a highly trained team of registered nurses and paramedics. As part of the renewal agreement signed in 2013, two aircraft are now dedicated to the mission of providing round-the-clock care to the most urgent medical needs of Aroostook County residents on a moment’s notice.
“This is one example of the many ways that TAMC and Crown go above and beyond state and national standards of care to do what is in the best interest of our patients’ quality of care,” said Roland Joy, TAMC vice president of patient care and chief nursing officer.
“Our transport teams always include a critical care paramedic and nurse. These providers hold and maintain multiple medical certifications and are among the most highly trained transport providers in this state and nation,” said Critical Care and Critical Transport Services Manager Andrew “AJ” Gagnon.
The requirement that certified registered nurses be on board every flight is a voluntary, self-imposed mandate by TAMC which exceeds the state requirements.
“We have exceptionally well-trained staff. To me, it’s really the paramedics and the nurses working as a team that are key, and it results in exceptional care,” said Jim McKenney, vice president of diagnostic and support services for TAMC. McKenney, a 25-year veteran of the organization, has witnessed the evolution of Crown Critical Care Transport first-hand.
Crown Critical Care Transport provided 189 flights over the past year.
