BREAST CANCER AWARENESS
OCTOBER 2015 | National AWARENESS MONTH
Breast Cancer Deadline 2020
Breast Cancer Deadline 2020 is a bold, unprecedented initiative aimed at understanding by January 1, 2020, how to end breast cancer.
The National Breast Cancer Coalition (NBCC) launched Breast Cancer Deadline 2020 in 2010 to renew a sense of urgency to ending breast cancer, to refocus global efforts toward ending breast cancer and to harness investments in scientific research to save lives.
Breast Cancer Deadline 2020 focuses on primary prevention (stopping women from getting breast cancer) and preventing metastasis (the spread of cancer), which is responsible for 90 percent of breast cancer deaths.
We all must change our behavior if we are to end breast cancer. That’s why we are asking you, as business owners, public officials and organizational leaders to join Cary Medical Center and Pink Aroostook in endorsing Breast Cancer Deadline 2020. To reach their goal, NBCC needs organizations, businesses and individuals across the country actively participating in efforts to change the conversation and get involved as a stakeholder in the work of knowing how to end breast cancer by 2020. Part of that work is building support from a diversity of businesses, groups, public officials and organizations — not just those focused on breast cancer but all who care about and understand the importance of this issue — to help create the required sense of urgency to meet our mission.
Your endorsement of Breast Cancer Deadline 2020 will publicly acknowledge your support for knowing how to end breast cancer by January 1, 2020 and may inspire other (businesses, organizations) to support our efforts. Endorsement does not indicate a financial arrangement, a sanction of NBCC’s positions nor is it meant to indicate support by NBCC of the endorsing organization. All endorsing businesses, public officials and organizations are listed on their website.
Breast Cancer Deadline 2020 has a strategic plan to meet the goal which includes a public policy component to address the important issues in breast cancer that will help end the disease. There is a campaign to educate Congress and the Administration, along with policy makers at the state and local level about the urgency of the Deadline. In addition, NBCC’s landmark legislation, the Accelerating the End of Breast Cancer Act, provides a strategic approach to address questions identified by as essential to knowing how to end breast cancer; identify barriers which hamper progress; and set forth a mission-oriented, transparent and focused process to help overcome these barriers to meet the goal of Breast Cancer Deadline 2020.
This campaign is vitally important and it’s much bigger than NBCC. We need to show the country and the world the breadth and diversity of the breast cancer, health, advocacy and business communities who stand behind Breast Cancer Deadline 2020. We can do this from right here in Aroostook County. Are you with us?
Find out how you as a public official, business owner or community group leader can endorse Breast Cancer Deadline 2020 online at www.pinkaroostook.org or by contacting Bethany Zell, Pink Aroostook Project Director, at bzell@carymed.org or 207-498-1361.
