Dead River joins biathlon sponsors
PRESQUE ISLE — Dead River Company, a 106-year-old family-owned energy company, has stepped forward to support the Nordic Heritage Center as a local sponsor of the 2016 Biathlon World Cup, hosted by NHC from Feb. 11-14.
Contributed photo
BIATHLON SPONSOR — Mark Wilcox, left, area manager for Dead River Company, receives one of the “bomber-style” hats that will be worn by volunteers working outside at the Nordic Heritage Center during the 2016 IBU Biathlon World Cup from Jane Towle, event director. Joining them are, from left, Steve Towle, event manager; Nancy Fletcher and Lori Samiya, volunteer coordinators; and Leigh Smith, arrivals and departures. Dead River recently joined in as a local sponsor for the event.
Event Director Jane Towle said, “Dead River Company has been a dedicated partner of Nordic Heritage Center and has always come to the table with support when we host these large events.”
According to Towle, Dead River Company is aware of the impact the event has on the local community and its economy. “They understand how a successful event such as this creates high visibility of our region nationally and internationally, and increases brand awareness of the Nordic Heritage Center in the biathlon world,” said Towle. “We thank Dead River Company for their willingness to play an important role in helping Nordic Heritage Center achieve this recognition.”
“Dead River Company has deep Maine roots — literally” said Deanna Sherman, President of Dead River Company. “We were born on the banks of the Dead River. We understand the benefits and challenges of living in northern Maine. We’re proud to support the Nordic Heritage Center.
“The 2016 IBU World Cup will bring hundreds of the world’s top biathletes, along with their support staff from more than 30 countries, to the northern Maine region. This event will not only shine a spotlight on this beautiful community but will also bring great economic benefit to the region,” Sherman said.
In addition to sponsorship support, the organization will also contribute their expertise to the world-class event. Transportable heaters, used to provide warmth to volunteers, athletes and competitors in tents used for food service and other key activity at the Nordic Heritage Center venue, are serviced by company technicians.
“Dead River Company truly believes that when people work together, great things are possible,” Sherman said. “We’re proud to once again support the Nordic Heritage Center and we look forward to an exciting event that will have world audiences coming to explore northern Maine’s remarkable natural resources.”
