HOULTON, Maine — Katahdin Trust announced the promotion of Krista K. Putnam to senior vice president/marketing.
In her new role, she will continue to oversee all areas of marketing and advertising including communications, brand strategy, contributions, and public relations efforts. Putnam will assume additional management responsibilities including serving on the bank’s senior management team.
“I am pleased to have Krista join our senior management team,” shares Jon J. Prescott, Katahdin Trust president and CEO. “I look forward to her leadership and marketing expertise as we continue to grow, serve our local communities, and help our customers achieve their financial dreams.”
Putnam has more than 15 years of bank marketing experience, joining Katahdin Trust in 2003 as marketing assistant. In 2008 she was promoted to marketing officer; in 2012 to assistant vice president of marketing; and in 2015 as vice president of marketing.
A Washburn native, Putnam graduated from Husson University where she obtained her bachelor’s degree in business administration and has earned her bank marketing diploma and general banking diploma from the Northern New England Center for Financial Training. She is also a graduate of the American Bankers Association’s School of Bank Marketing and Management, Northern New England School of Banking, the Young Professionals Institute (YPI), and holds a Certified Financial Marketing Professional (CFMP) designation.