Bringing your business to life

    If word needs to get out on your business, Mike Fawcett, production manager of The Idea Factory Inc. is the man to call, as he will provide a transition from paper to video.
    With all the junk mail and e-mail used today, he can produce a professional  DVD that is eye-catching, effective and not complicated to do.
    Fawcett records information on your business and then edits it to a three- to five- minute DVD production.
     “It’s businesses communicating their services or products in a visual way,” said Fawcett.
    Fawcett can take what a business owner can put into a brochure or flyer and make that message come alive on a video, bringing much more excitement for a product.
    “You can add testimonials from your customers, as well as visual overviews of how your product or service works,” he said.
    Computer graphics coupled with animation make a product come to life before someone’s eyes, helping to sell the product or service.
    Another advantage of a video production is your message gets into the hands of buyers or customers who may not have time to meet directly or with a member of your sales team in person. In a world of instant gratification, a DVD provides information immediately by watching on either computer or television.
    “A customer who calls after watching the video is a much better sales lead,” said Fawcett. “The customer is excited about what you have to offer.”
    Fawcett has made several DVD productions for such organizations as Houlton Regional Hospital, Houlton High School Arts Center, a promotion for Greater Houlton Christian Academy and USDA RC&D.    Even boring safety training tapes can be updated and produced in a lively, more interesting DVD to hold employees’ attention.
    The Idea Factory Inc. is an all-digital video production company and can be reached at 456-7500.