“Click for Babies is a grassroots campaign that invites knitters and those who crochet across Northern America to make purple colored baby caps, which will be delivered to families in November and December alongside the ‘Period of Purple Crying’ program,” explains Bonnie Dickison, community educator for Aroostook Council for Healthy Families.
The name comes from the well-known “clicking” sound that knitters and crafters make with their needles as they create their works of art. Also, much of the campaign’s excitement and awareness is generated through social media when people “click” the keys on their computers to gain and share information.
The goal of the “CLICK for Babies” campaign is to increase awareness and educate others about the period of purple crying that all infants go through, how to respond to prolonged crying, and the importance of never shaking your child — all in an effort to prevent the shaking and abuse of infants.
