HOULTON, Maine — Houlton Regional Hospital (HRH), a critical access hospital serving southern Aroostook County and the surrounding areas, recently launched a new corporate brand strategy that elevates the Hospital’s community identity and highlights the organization’s commitment to exceptional levels of care in a strongly compassionate manner.
“The hospital’s new branding is much more than just a new logo — it’s about a shift in culture where excellence becomes the norm, and the hospital is rededicating itself to provide the utmost in exceptional care, delivered compassionately,” stated Houlton Regional Hospital CEO Shawn Anderson in a press release.
The new hospital branding was designed in partnership with Farmstand Collective. The new brand identity showcases the strength of the organization, its capabilities, its rich history, and its valued people.
Anderson added that “over this past year, like no other time in our history, the medical staff and staff at Houlton Regional Hospital have been called upon to lead the charge against the COVID-19 pandemic in the greater Houlton community. Through these efforts, the HRH team has shown strength, resiliency, and community leadership in the health care arena.
“We were looking for a way to celebrate the efforts of so many here at Houlton Regional as we make our way ever-closer to the end of this pandemic,” he continued. “Unleashing our new branding strategy at this time seems like an all-too-fitting way to celebrate the dawn of some new days ahead for Houlton Regional Hospital.”
Lynette McLaughlin, board chairperson at Houlton Regional Hospital, stated that “the hospital’s previous branding had been in place for over 20 years. It was time for something new and fresh to further signify the hospital’s new commitment and direction.”
